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Email Marketing Training

Become a better email marketing: maximize engagement, reduce subscriber churn, and convert more opens into action. Designed specifically for Development Directors, Marketing Directors, and their teams.

Building the Foundation

Expand your vocabulary and add plays to your strategic playbook that are relevant to any organization.
Topics Covered
  • Email Marketing Basics
  • Email Fundraising Basics
  • CRM Elements & List Building
  • Deploying Email Marketing
  • Measuring Success

Marketing Automation

Deliver marketing content at the right time to the right users based on their engagement with your website and campaigns.
Topics Covered
  • Email Automation
  • Marketing Workflows
  • Lead Capture
  • Chatbots

Campaign Management

Empower your teams to create and stick to a deliberate email marketing calendar in line with strategic planning.
Topics Covered
  • Prospecting & Acquisition
  • Content Planning
  • Preventing Subscriber Churn
  • Calendar Management
  • Subscription Preference Management

Let's Get To Work!